Grab disrupted taxis. Foodpanda disrupted delivery. Malaysia's shift economy is still running on WhatsApp. FlexiWork is the infrastructure layer that's missing — subscription scheduling that converts into a freemium gig platform the moment an operator can't fill a shift.
On 31 March 2026, Malaysia's Gig Workers Act came into force — formally recognising 1.2 million gig workers and creating, for the first time, a regulated category for the platform-engaged workforce that already powers half the hospitality sector. The legal definition stabilised overnight. The infrastructure to comply with it didn't.
"FlexiWork is the only product positioned to deliver both sides: scheduling that converts into a gig marketplace at one toggle. No competitor ships this in Malaysia today."
Self-employed contributions to SOCSO crossed 794,000 by June 2025. 246 registered gig platforms operate under MDEC. The gig model is no longer a fringe segment — it is becoming the default for service-sector hiring.
Malaysia became the 16th country in the world — and the first in Southeast Asia after Singapore — to legislate gig protection. The legal category exists. The infrastructure to comply with it does not.
World-first comprehensive gig protection law. Statutory definitions for gig worker, contracting entity, platform provider, service agreement.
Mandatory written contracts, payment transparency, dispute tribunal, SESSS social security contributions. ~1.2 million gig workers brought into formal regulation overnight.
All employees now covered regardless of wage. Maximum work week reduced to 45 hours. Statutory right to request flexible working — employers must respond within 60 days.
Itemised payslips mandatory. General penalty raised from RM 10,000 to RM 50,000.
Gig economy valued at RM 1.33 billion in 2023, growing rapidly. 100,000+ new self-employed workers joined SOCSO in Q3 2023 alone.
Hospitality, F&B, retail and events are leading the shift to blended permanent-plus-flexible workforces. No incumbent platform built for this hybrid model.
The full-stack workforce operating system — scheduler + gig marketplace + payroll + training, on one schema — has no incumbent.
Generic HR — built for office headcount, leave, payroll. Not for shift work.
Per-employee pricing (RM 8–12/employee/month). Punitive for high-headcount SMEs.
No gig marketplace. No on-demand fulfilment. No worker pool.
POS + payments + inventory. That's the stack — no scheduling, no gig cover.
Sales motion built around card-processing economics. Workforce is somebody else's problem.
No native employee data layer. No payroll. No training.
Gig marketplace only. No scheduling layer for the operator's internal team.
Operators run them alongside other tools — integration tax, double data entry.
Built for one side of the market (workers). Employer experience secondary.
Rosta and PayOut are live in the UK with paying clients onboarded. Gig Platform is built — launching in Malaysia at the 50-operator subscription threshold. Academy is the post-Year-1 expansion layer.
RM 99 / RM 199 / RM 399 flat per business / month (Starter · Growth · Scale, no per-user pricing) + 15% commission on completed gig shifts, employer-paid. Worker receives 100% of agreed pay — Gig Workers Act-compliant.
The group already owns the property, the marketing channel, the delivery infrastructure, and the AI capability. FlexiWork adds the workforce backbone — and unlocks four compounding synergies.
Rosta first. Gig Platform launches the moment subscription density hits 50 operators — when the marketplace has enough demand to attract worker supply.
Aggressive but defensible: 1,000 paying operators in MY by Year 3 represents <1% of the 136,453 F&B establishment universe. Freemium gig users expand the addressable revenue base beyond paying subscribers.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Paying subscription operators (EOY) | 80 | 325 | 1,000 |
| Freemium gig-platform users (EOY) | 80 | 400 | 1,200 |
| Subscription revenue (Rosta + PayOut) | RM 75–110k$16–23k | RM 380–500k$81–106k | RM 1.5–1.8M$319–383k |
| Gig Platform revenue (15% commission) | RM 50–90k$11–19k | RM 350–550k$74–117k | RM 1.0–1.4M$213–298k |
| Academy + other revenue | — | RM 40–80k$9–17k | RM 200–400k$43–85k |
| Total revenue (MY entity) | RM 125–200k$27–43k | RM 770k–1.13M$164–240k | RM 2.7M–3.6M$575–766k |
| Gross margin | 65–70% | 72–75% | 75–78% |
Pricing: RM 99 / 199 / 399 flat per business (Starter / Growth / Scale, 60/30/10 mix Y1 → 40/40/20 Y3). Gig commission: 15% on completed shifts, employer-paid. Worker receives 100% of agreed pay — Gig Workers Act-compliant. Break-even Month 18–22. FX: USD 1 = RM 4.70.
Workforce-infrastructure SaaS with marketplace optionality exits at 5–10× revenue (Deputy, StaffAny, Workforce.com comparable transactions). FlexiWork's two-sided gig marketplace + subscription stack supports the upper end of that range.
| Scenario | Revenue | Multiple | Implied EV |
|---|---|---|---|
| Conservative | RM 2.7M | 5× | RM 13.5M · $2.9M |
| Base | RM 3.2M | 7× | RM 22.4M · $4.8M |
| Optimistic | RM 3.6M | 10× | RM 36M · $7.7M |
| Scenario | Revenue | Multiple | Implied EV |
|---|---|---|---|
| Conservative (3× MY) | RM 8M | 5× | RM 40M · $8.5M |
| Base (5× MY) | RM 16M | 7× | RM 112M · $24M |
| 1% SEA penetration | RM 220M+ | 5–10× | $240–470M |
Pre-money is the starting line. Scenarios above are the math the equity conversation runs on — group contributions are quantified against this framework in the joint working session, not pre-fixed in this proposal.
All three structures sit inside FlexiWork MY Sdn Bhd. FlexiWork UK Ltd (the IP holder) stays outside the equity deal in all cases. The right choice depends on what you're contributing — capital, capability, or channel.
| Engineering FTE | Delivered FTE-months against signed scope · MY-localisation module live in production |
| Marketing-arm intros | First 50 / 100 / 200 weighted operator points from warm pipeline · ≥30% from Scale tier or above |
| Fundraising support | Named investor intros converting to meetings · follow-on round closed at or above RM 14M valuation |
| Strategic intros | Warm intros to named chains, hotel groups & SPAC listing team · documented meetings + conversions per quarter |
| 01 | 1 – 100 operatorsFoundation phase | 25% |
| 02 | 101 – 500 operatorsGrowth phase | 30% |
| 03 | 501+ operatorsScale phase | 35% |
"You've signalled capability over capital — engineering, channel access, fundraising support. Plan B is built for that. Plans A and C are listed for completeness, but Plan B is where this conversation lives."
A working call to confirm scope of inputs, a DD pack, a joint valuation session, a term sheet. That's the path.